About Me


©DeAnn Arnold Photography 2013

©DeAnn Arnold Photography 2013

Hello and Welcome to PinkWhen

First I would like to take the time to welcome you here to PinkWhen.  This is a website that is authored and edited by myself, Jennifer West, on a daily basis.   This is a personal website, or blog – where I share my favorite craft ideas and recipes.  You will find recipes that I have either had passed down or created and tested by myself, or family and friends.  You can also find full tutorials on some of my favorite craft ideas. Keep in mind that this is always a work in progress, as I am the one and only employer, and one and only employee.

How did PinkWhen come about?

Several years ago I was in the fast world of corporate America with a high stress position in medical device sales.  While I was very successful with this over 10 years, my heart was at home with just having the last of my children.  I soon decided to create a space where I could share what I love to make and create.  Eventually it evolved into me creating this blog to share with everyone.

What does PinkWhen mean?

One day while at a zoo, my then 3 year old stepson said he wanted to go and see the Penguins.  However, it didn’t come out as Penguin, it came out as “PinkWhen”. Here we are a couple of years later with our very own PinkWhen.  When choosing a blog name I would suggest choosing something that describes your blog.  I went the non-traditional route because I could not get the name out of my head, and who doesn’t just love “PinkWhens”.

Where are we located?

PinkWhen is located in Shreveport, Louisiana, a small city that is in the very northwest corner of Louisiana.  The largest cities we are located to are Dallas, TX and Baton Rouge, LA.


If you have questions or concerns about anything you see on this site, leave us a comment. While I may not be able to get to every single one,  I do try my best to answer them all. Please remember this is a family friendly site, any spam or negative comments will not be approved.


All pictures in posts and recipes, unless specifically stated otherwise, are the property of this site and taken by Jennifer West.  All photos will be watermarked with the PinkWhen name and or logo.  If you use a picture or recipe, you must include a link back to the original post, picture, or recipe you have borrowed it from.

About Me

An avid LSU college football fan, I graduated college in 2000.  After more than 10 years in medical device sales, I was able to stay at home with the youngest of our families four children. While that was a full time job in itself, I decided to create a space where I could share some of my favorite things in life.  My hobby quickly became my passion and you can find me here on a daily basis.


Please contact me directly at contact (at) pinkwhen (dot) com for a Media Kit if you are interested in working with PinkWhen on any future projects.